# STANDING DECISIONS LOG

### D-027: Never mark a phase complete if any item in it is NOT DONE. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:58:21
- **Rationale:** Principle VIII: Verify the outcome, not the mechanism; zero cosmetic theater.
- **Rejected Alternative:** Premature phase closeouts
- **Reversible:** No

### D-026: InstaBox = SANDBOX only. Azure = STANDBY only. Neither becomes production. One InstaBox machine, not five. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:58:21
- **Rationale:** Zero-burn doctrine; avoid scope creep and accidental cloud bills.
- **Rejected Alternative:** Multi-box clusters
- **Reversible:** Yes

### D-025: ATTRIBUTE COLOUR must match the actual artwork per listing, not a taxonomy-bucket default. A blue painting must not be tagged Beige. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:58:21
- **Rationale:** Etsy multi-facet search filters directly on attributes.
- **Rejected Alternative:** Bucket-default attributes
- **Reversible:** Yes

### D-024: TITLE PATTERN: literal search phrase FIRST ('Samsung Frame TV Art'), differentiator second, format last. Overrides all prior nuance. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:58:21
- **Rationale:** Search algorithms weight first 40 chars; buyers search literally.
- **Rejected Alternative:** Generic differentiator-first titles
- **Reversible:** Yes

### D-023: Every piece is issued as a NUMBERED PROVENANCE EDITION (Edition NNN of MMM) with PDF certificate and ledger verify URL. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:18:01
- **Rationale:** Moat and pricing justification. Transforms commodity digital art into collectible assets.
- **Rejected Alternative:** Commodity unnumbered instant downloads
- **Reversible:** Yes

### D-022: Narrow focus exclusively to FRAME TV ART. Junk journals stay live but receive zero new production. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:18:01
- **Rationale:** High perceived value, tech integration, clear buyer intent, high AOV potential.
- **Rejected Alternative:** Expanding junk journal kits or general wall art
- **Reversible:** Yes

### D-021: ORGANIC ONLY. No Etsy Ads. All acquisition via search optimization, attribute filtering, Google indexing, and Pinterest organic. `[ACTIVE]`
- **Decided At:** 2026-10-16 23:18:01
- **Rationale:** Etsy Ads burn capital without conversion proof. Attributes and organic search are the true constraint.
- **Rejected Alternative:** Paid Etsy Ads campaigns
- **Reversible:** Yes

### D-020: No parked asset gets touched for 6 months, not even 'a little'. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Absolute focus on QuillAndFolio revenue engine.
- **Rejected Alternative:** Fiddling with parked domains or Whop/Skool.
- **Reversible:** No

### D-019: Weekly review runs Mon 08:00 Africa/Casablanca and FORCES a kill/park/continue call on every active item. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Enforces strict operational cadence and ruthless pruning.
- **Rejected Alternative:** Unchecked project drift.
- **Reversible:** Yes

### D-018: If ambiguous: choose, log a decision, continue. Never stop to ask. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Preserves autonomous momentum and execution velocity.
- **Rejected Alternative:** Stopping mid-queue for permission.
- **Reversible:** No

### D-017: You are the builder. A separate decider reads the endpoints weekly. You never decide what to build next from vibes. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Decouples strategic prioritization from technical implementation.
- **Rejected Alternative:** Builder-driven feature creep.
- **Reversible:** No

### D-016: G2G listings must literally say FULL ACCESS / FULL LOGIN / ORIGINAL EMAIL / CAN CHANGE EMAIL & PASSWORD / 0 HOURS. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Prevents refunds caused by buyers expecting full access when listed as shared/offline.
- **Rejected Alternative:** Ambiguous or shared account descriptions.
- **Reversible:** Yes

### D-015: Every listing change is REVERSIBLE (back up originals to a table first). `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Audit and restore safety net in listing_backup.
- **Rejected Alternative:** Irreversible in-place mutations.
- **Reversible:** No

### D-014: Etsy price floor $9. Bundles $25-45. Never list below $8. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Maintains healthy unit economics and elevates perceived value.
- **Rejected Alternative:** Race-to-the-bottom $2-3 pricing.
- **Reversible:** Yes

### D-013: Etsy titles front-load the buyer's literal search phrase. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Buyer searches 'Samsung Frame TV Art', not 'Abstract Minimalist'.
- **Rejected Alternative:** Poetic or abstract artistic naming.
- **Reversible:** Yes

### D-012: Cockpit stays ONE page. No router, no login, no client DB, no chart lib. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Lightweight, instant loading, mobile responsive at 390px.
- **Rejected Alternative:** Complex SPAs with chart libraries and routers.
- **Reversible:** Yes

### D-011: Cockpit = existing spine :8010 + existing Pages project. No new service. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Zero-burn doctrine. Keep architecture unified.
- **Rejected Alternative:** New standalone dashboard microservices.
- **Reversible:** Yes

### D-010: Every claim needs verbatim command + verbatim output. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Principle VIII DOCTRINE.md: verify outcomes, not assertions.
- **Rejected Alternative:** Unverified claims and pass-without-evidence.
- **Reversible:** No

### D-009: Raise AOV BEFORE raising listing count. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** 133 sales/day at $25 AOV is realistic; 417 sales/day at $8 AOV is unmanageable.
- **Rejected Alternative:** Mass listing spam at low price floor.
- **Reversible:** Yes

### D-008: No new domains, no new frameworks, no new apps, no new repos. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Strict execution discipline within existing stack.
- **Rejected Alternative:** Framework hopping, new SaaS domains.
- **Reversible:** No

### D-007: PRIMARY METRIC = SALES PER DAY. Not revenue, not uptime, not listings, not receipts, not receipts count. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Only sales per day measures true market traction towards $100k net.
- **Rejected Alternative:** Vanity metrics (uptime, receipt count, total listing count).
- **Reversible:** No

### D-006: Provenance is a MOAT, not a business. Keep, do not expand. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Spine receipts protect authenticity and buyer trust but do not drive sales alone.
- **Rejected Alternative:** Building provenance as standalone consumer SaaS.
- **Reversible:** Yes

### D-005: KILLED: DesignerProMG. One appeal, then abandon. Never a 3rd shop. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Shop suspended with French banner in Oujda. 6-month appeal window running.
- **Rejected Alternative:** Spinning up a 3rd unverified shop.
- **Reversible:** No

### D-004: PARKED 6 months: StateHatch-as-SaaS, videly.app, marocmaster.com, aistackuk.com, all 3 Whop accounts, all Skool communities. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Parked dead weight to prevent decision paralysis.
- **Rejected Alternative:** Maintaining dormant properties active.
- **Reversible:** Yes

### D-003: Seonid and G2G are FUEL ONLY. Hard caps: Seonid 5h/week, G2G 1h/day. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Fuel cash flow to fund ads without diluting primary focus.
- **Rejected Alternative:** Abandoning cash flow entirely or turning them into main projects.
- **Reversible:** Yes

### D-002: Only 3 assets get active work: QuillAndFolio, Hermes, Pinterest. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** Focus constraint: 1 supply engine, 1 demand driver, 1 factory.
- **Rejected Alternative:** Dividing focus across 10 supply assets.
- **Reversible:** Yes

### D-001: Engine = Etsy digital products on QuillAndFolio. Sole $100k path. `[ACTIVE]`
- **Decided At:** 2026-10-16 22:26:09
- **Rationale:** High margin, scalable digital downloads, zero shipping, 10% fee stack.
- **Rejected Alternative:** Multi-shop distraction, SaaS prior to revenue.
- **Reversible:** No