# STATEHATCH BUSINESS SPINE
**Updated:** 2026-10-17 01:15:57 UTC
**Mission:** Reach $100,000/month NET via ONE engine: Etsy digital products on QuillAndFolio (#68058462).

## Primary Traction Metric
- **Sales/Day (7d):** `0.00` ▶ (vs 28d: `0.00`)
- **Target:** `133.00 sales/day` at ~$25 net AOV
- **Days to Target at Current Trajectory:** `∞`

## Unit Economics (v6.0 Organic Baseline)
- **Standard Floor Price:** 99.00 MAD (~$9.90 USD)
- **Etsy Transaction & Payment Fee (~10%):** -$0.99
- **Offsite Ads Fee (15% Mandatory for <$10k Shops):** -$1.485
- **Net Margin Per Sale:** **$7.425 USD** (~$7.40 net)
- **Target Arithmetic:** 133 sales/day @ ~$25 net AOV = ~$100k/mo net

## Active Goals
- `[24m]` **133 sales/day on QuillAndFolio** | Current: `0.0` / Target: `133.0` | Deadline: 2028-10-16

## This Week's Single Focus
**Week Starting:** 2026-10-12 | **Revenue Target:** $100.00
**Single Focus:** Execute Etsy Stage 0: Rewrite Top 50 Titles, Set $9 Price Floor, Setup Daily Review
**Kill List:** Park all SaaS/courses/unrelated social. Zero hours on dead weight.

## Running Experiments
- **Hypothesis:** Front-loading literal buyer search phrases and 13 long-tail tags lifts views_per_listing_7d | Metric: `views_per_listing_7d` | Baseline: `0.94` -> Target: `5.0` | Ends: 2026-10-30

## Top 5 Standing Decisions
- `[D-027]` **Never mark a phase complete if any item in it is NOT DONE.**
  _Rationale:_ Principle VIII: Verify the outcome, not the mechanism; zero cosmetic theater.
- `[D-026]` **InstaBox = SANDBOX only. Azure = STANDBY only. Neither becomes production. One InstaBox machine, not five.**
  _Rationale:_ Zero-burn doctrine; avoid scope creep and accidental cloud bills.
- `[D-025]` **ATTRIBUTE COLOUR must match the actual artwork per listing, not a taxonomy-bucket default. A blue painting must not be tagged Beige.**
  _Rationale:_ Etsy multi-facet search filters directly on attributes.
- `[D-024]` **TITLE PATTERN: literal search phrase FIRST ('Samsung Frame TV Art'), differentiator second, format last. Overrides all prior nuance.**
  _Rationale:_ Search algorithms weight first 40 chars; buyers search literally.
- `[D-023]` **Every piece is issued as a NUMBERED PROVENANCE EDITION (Edition NNN of MMM) with PDF certificate and ledger verify URL.**
  _Rationale:_ Moat and pricing justification. Transforms commodity digital art into collectible assets.